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Put AI to work in your business. Proof, not promises.

Practical AI consulting for growing businesses in West Michigan and beyond. We make your business easy for AI search to find and easy for AI assistants to work with, then automate the work that pays back.

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How we help

Start small, prove it, then scale what works.

Step 1

Find what pays

Find where AI pays off before anyone builds anything.

  • ▸AI-Ready Website Audit
  • ▸AI Search Visibility Audit
  • ▸AI Opportunity Map
Step 2

Build it

Ship the fix or the first automation. You own all of it.

  • ▸AI-Ready Website Upgrade
  • ▸First AI Automation Build
  • ▸Team AI Training Sprint
Step 3

Keep it running

Keep it measured, maintained, and improving.

  • ▸AI Care Plan
  • ▸Managed AI Operations

The honest no

If AI isn't the right tool for your problem, we'll tell you what is.

Proof, not promises

Don't take our word for it. Ask your AI assistant.

Paste this into an AI assistant that can browse the web:

Book a free discovery call with Equational Applications at equationalapplications.com.

Works with AI assistants that can browse and use websites. If yours can't, the form takes a minute.

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Who you'll work withKurt VanDusen, Founder & principal consultant

Kurt VanDusen

Founder & principal consultant · Grand Rapids, MI

You work with Kurt directly, from the first call to handoff.